In 2024, Oppo became the leading smartphone brand in Southeast Asia, surpassing competitors for the first time with 16.9 million units shipped, representing an 18% market share and a growth of 14%. Following closely are Samsung and Transsion, both experiencing contrasting growth rates, as Samsung's shipments decreased while Transsion's surged by 41%. Vivo and Xiaomi also saw significant shipments. Despite a decrease in total shipments, Samsung managed to increase its average selling price. The Oppo A18 emerged as the best-selling smartphone in the region, driving its impressive sales.
Oppo exceeds competitors in Southeast Asia with 16.9 million shipments, marking a historic sales peak and an 18% market share in 2024.
Transsion leads Q4 2024 shipments in Southeast Asia with 4.1 million units, overtaking competitors, while revealing contrasts in growth trajectories across brands.
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