Samsung faces challenges in selling foldable phones despite public interest. While many express curiosity, actual purchase rates remain low, contributing to a small market share of only 1.5% in 2024. Samsung's past model releases offered minimal innovation, thus failing to excite consumers. Competitors like Motorola have achieved some success with clamshell designs, yet Samsung has struggled to make a significant impact with their foldable lineup. Upcoming releases may offer more compelling features to capture consumer interest at the Unpacked event.
Samsung's foldable phone sales have been stagnant despite years of trying to entice buyers, with foldables making up only 1.5% of the smartphone market in 2024.
Consumer interest in folding phones remains high, yet actual purchases lag behind, indicating a gap between curiosity and commitment among potential buyers.
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