The Guardian has updated its mobile app to prioritize personalized content and podcasts in its services. The redesign features a dedicated podcast tab, enabling users to easily access and listen to episodes through a new in-app player. With three-quarters of its digital audience accessing the site via mobile, the app also introduces text-to-speech features for articles and a new hub for puzzles. This revamp is part of a broader trend towards mobile-first journalism as media companies adapt to a changing digital landscape, aiming to foster direct reader relationships and enhance engagement.
The overhaul is an acknowledgment of how central the mobile phone has now become for many news organizations, with three-quarters of the Guardian's digital audience using mobile devices daily.
The new Guardian app aims to show off a wider range of its journalism, reflecting a trend towards curated selections of photography, video, and other visual journalism forms.
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