"Despite achieving 28% year-on-year growth, the Pixel still only accounted for 6.1% of the $600-and-up smartphone market in the U.S., which is dominated by Apple."
"The entry-level Pixel 8A and 9A have been some of the best-selling phones in Japan in recent years, prompting Google to enhance the latest iteration."
"The Pixel 10A is getting a design-forward variant that's exclusive to Japan, called 'Isai Blue,' developed in partnership with the Japanese creative company Heralbony."
"The Isai Blue Pixel 10A features exclusive wallpapers by artists including Midori Kudo, Kaoru Iga, and Shigaku Mizukami, with dynamic app icons and color schemes."
Google's Pixel phones have struggled for mainstream success in the U.S., capturing only 6.1% of the premium smartphone market. However, in Japan, the Pixel 8A and 9A have become best-sellers. The newly announced Pixel 10A features a Japan-exclusive design called 'Isai Blue,' developed with Heralbony, a creative company that collaborates with artists with disabilities. This model includes unique wallpapers and packaging, emphasizing inclusivity and creativity, while also supporting the Beyond Blue Project for autism awareness.
Read at Fast Company
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