The article likens the UX process to navigating traffic merges, emphasizing the balance between efficiency and empathy. While good intentions drive a smooth user experience, accommodating every need can turn into a hindrance for developers and managers. As teams get trapped in cycles of over-validation, timelines stretch and stress increases. This raises the question of whether empathy in UX design should also encompass the needs and realities of the internal team and business, promoting a more practical approach to product development that avoids research gridlocks.
When the process takes priority over practicality, when research never seems to end, and when no one will make a decision without another round of testing, UX stops being a tool for progress - it becomes a roadblock.
If UX truly values empathy, it shouldn't just extend to end users - it should include the entire team working to bring the product to life and the business that's investing to do so.
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