Elon Musk's AI company, xAI, increased the price of its Premium+ subscription plan for X to around $50 monthly following the release of Grok 3. This marks the second price hike in recent months and reflects a growing trend of rising subscription costs in tech. Furthermore, some of Grok 3's advanced features will be accessible only through the newly introduced SuperGrok plan, potentially restricting access for Premium+ users. Price discrepancies across various X sign-up pages highlight customer confusion over the cost of the Premium+ subscription.
X's recent price hike on the Premium+ subscription plan to nearly $50 reflects a trend in tech services where companies increase fees amidst rising operational costs.
The announcement of Grok 3's features being split into a SuperGrok plan indicates a strategic shift in how xAI monetizes its advancements in AI, potentially limiting access for Premium+ users.
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