Sid the Cat has organized a benefit concert named I Love LA to aid victims of the Eaton fire, scheduled for February 8 at Glendale Presbyterian Church. Proceeds will support the Sweet Relief Musicians Fund with performances by various artists. In addition, Hit the North Records has released a compilation album, Love Los Angeles, with proceeds going to the Mutual Aid LA Network. Label founder Tom Churchill emphasized the importance of giving back to L.A., which has significantly supported his efforts since the label's inception.
"Los Angeles has given Hit the North Records a lot since the label's inception here in August 2022. I am not someone from L.A., nor from the U.S., yet as a city, it has offered me..."
"With the ongoing disaster, however, it feels important to do this much sooner, this time in aid of the city that has offered me so much."
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