"At The Sweat Tour, Charli XCX surprise-revealed her upcoming album's tracklist, urging a fan to post it online, showcasing innovative marketing."
"I need somebody to take a picture of it, and put it online after the show," Charli said, showing her desire to connect with fans creatively.
Fans described the method as 'next-level marketing,' with one joking it was like 'God giving the 10 commandments.' It's unprecedented fan engagement.
The tracklist revealed notable collaborations, including Ariana Grande and Tinashe, confirming Charli's ability to generate buzz around her project without traditional methods.
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