Dolly Parton once turned down a song request from Elvis Presley. That was just one business decision that helped build her $650 million empire | Fortune
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Dolly Parton once turned down a song request from Elvis Presley. That was just one business decision that helped build her $650 million empire | Fortune
""I said, 'I'm sorry, but I can't give you the publishing.' I wanted to hear Elvis sing it, and it broke my heart-I cried all night," Parton told W Magazine in 2021."
""But I had to keep that copyright in my pocket. You have to take care of your business.""
""Everybody's going to use you if they can," she added. "These are my songs-they're like my children. And I expect them to support me when I'm old.""
Dolly Parton began singing in her local church at age six, recorded her first single by thirteen, and appeared on the Grand Ole Opry introduced by Johnny Cash. She moved to Nashville after high school and wrote both "Jolene" and "I Will Always Love You" on the same day. Partnership with Porter Wagoner in 1967 increased national recognition. She established a publishing company in 1966 and kept nearly all her publishing rights, ensuring larger royalties and long-term income. She refused Elvis Presley’s 1974 request when his manager demanded half the publishing to protect her copyrights.
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