Kanye West continues to leverage controversy to grab headlines, exemplified by his wife's bold appearance at the Grammys and his recent anti-Semitic tweets. As he prepares to release a new album, Bully, in June, his provocative statements reveal a calculated effort to reclaim relevance, overshadowing his waning musical appeal. Despite the streaming success of his last album, Donda, its low Metacritic score and tepid actual sales indicate a disconnect between hype and quality, suggesting that listeners are more interested in the spectacle than in the music itself.
West's public rants serve as a cheap publicity stunt, overshadowing his music and indicating a desperate need to stay relevant in the spotlight.
With each shocking statement, Kanye leverages controversy as a marketing tactic—revealing that he understands the world often cares more about spectacle than substance.
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