"He's a dad, he's a husband, and he's dropping another album two months after Swag. Justin Bieber continues to reclaim the word that defined his young pop stardom with his completely new eighth studio album, Swag II. On September 4, billboards went up across the world, just like last time, teasing a pink sequel with photos of Bieber and son. Through his now-signature shitposts, Bieber confirmed a midnight drop"
"The album, which dropped in the early hours of September 5, contains 23 tracks and features Bakar, Tems, and Hurricane Chris. The new songs are split, almost evenly, between indie-rock-hip-hop ("DON'T WANNA," "WITCHYA") and Bible study ("OPEN UP YOUR HEART," "STORY OF GOD"), with the last few tracks reminding his audience that his swag, ultimately, comes from the big guy in the sky."
"Fresh out from under $31 million in debt to Scooter Braun, Bieber would like to offer some swag with your Swag II. His new brand, SKYLRK, is dropping a matching hoodie at the same time as the album. ("This ain't no bundle scandal," he prefaces.) And to add to the monetization celebration, Hailey Bieber's Rhode Beauty is officially in stores at Sephora, according to Justin's Instagram posts peppered in between Swag II promo."
Justin Bieber released his eighth studio album, Swag II, on September 5 with global billboards and bright pink cover art (Pantone 14-2808 TPG). The 23-track project features Bakar, Tems, and Hurricane Chris and balances indie-rock–hip-hop cuts ("DON'T WANNA," "WITCHYA") with spiritually oriented songs ("OPEN UP YOUR HEART," "STORY OF GOD"). Bieber promoted a midnight drop through signature social-media shitposts and launched a matching SKYLRK hoodie alongside the album. The release dovetailed with Hailey Bieber’s Rhode Beauty arriving in Sephora. The Swags follow a four-year hiatus that included a $31 million debt to Scooter Braun, a Ramsay Hunt diagnosis, and public scrutiny.
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