"Taylor Swift's highly anticipated 12th studio album, The Life of a Showgirl, is here. And this might be Swift's biggest release yet, given that along with an album, she's also premiering a film on the same day. Taylor Swift: The Official Release Party of a Showgirl features a new music video for the album's single "The Fate of Ophelia," lyric videos, and exclusive behind-the-scenes footage and commentary. It's being hosted as a companion event by AMC, Cinemark Theaters, and Regal Cinemas."
"AMC's unique distribution deal with Taylor Swift allows them to bypass film studios and create more tailored deal terms. It represents a unique new business model for theaters, though one that isn't easily repeatable. Exhibitors will also receive a new theatrical product headlined by the most famous entertainer on the planet at a time when wide-release volume is still lagging behind pre-pandemic levels. That's helpful. Even without a traditional marketing runway, Showgirl will attract attention."
Taylor Swift released her 12th studio album, The Life of a Showgirl, alongside a companion theatrical event premiering a film, a new music video, lyric videos, and exclusive behind-the-scenes footage and commentary. The theatrical companion, Taylor Swift: The Official Release Party of a Showgirl, will screen at AMC, Cinemark, and Regal theaters for a limited three-day window from October 3 to 5. The brief theatrical run mirrors Swift's past strategy of limited-edition releases and time-limited merchandise to create urgency among fans. Analysts say the limited window can generate rapid ticket sales and offers theaters a direct-distribution model that bypasses studios.
Read at Fast Company
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