#distribution-strategy tag

In Development: Not Every Filmmaker Has to Be a Hydra

"I understand and see that filmmakers are being forced to embrace newer models of reaching audiences directly, doing their own marketing/social media, and even booking theatrical screenings on their own. Or placing their features online to bypass gatekeepers. But not all filmmakers/artists were cut out to be direct-to-consumer types. They should be able to focus on their art form and make the best final product they can."

Film

fromIndieWire

4 weeks ago

When Indie Film Becomes a Startup: How a $65,000 Feature Guaranteed Its Distribution

Independent filmmakers are increasingly bypassing traditional gatekeepers by using creator-economy tactics: microbudgets, rapid production, community building, and self-designed distribution.

Music

fromFast Company

3 months ago

'Life of a Showgirl' movie creates a new business model only Taylor Swift can pull off

Taylor Swift released her 12th album, The Life of a Showgirl, alongside a three-day theatrical companion event featuring exclusive videos and behind-the-scenes content.

Film

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

4 months ago

From HP to MIT, Brand Films Fly High at Major Festivals | Muse by Clios

Film festivals are a powerful, viable distribution channel for brand-funded films, delivering earned media, influencer buzz, and corporate recognition.

Social media marketing

fromMedium

1 year ago

What a Mess

Bluesky has moved up in social media rankings amid decreasing reliability of Xitter.

Bicycling

fromBikerumor

7 months ago

Sidi Physis XC Shoe Review: A Classic Brand Reboots for the Modern Rider

Sidi is revitalizing its brand in North America with improved distribution, pricing, and new models accommodating wider feet.