"The Scandinavian music giant has collaborated with beverage company Liquid Death to create one of the most unique products you'll see all year long. This is the Eternal Playlist Urn, a Bluetooth speaker shaped like an urn (no prizes for guessing). According to Spotify, this is the world's first music streaming ceremonial jar that makes death "a lot less boring" and keeps hauntings at a minimum, as music tends to calm down the deceased, presumably!"
"When you get this speaker urn, the first thing you do is create the Eternal Playlist on Spotify. There are a few questions that you need to answer, like "What's your eternal vibe?" or "What's your go-to ghost noise?", and then the custom playlist is generated considering these replies and the listening history."
"The idea here is to create music vibes somewhere that has never been done before. A belief that the dearly departed souls should have the freedom to jive to their favorite tunes down 6 feet under. That too for eternity, as Spotify jokingly exclaimed."
Spotify, commanding 31 percent market share with 751 million users, collaborated with beverage company Liquid Death to launch the Eternal Playlist Urn, a unique Bluetooth speaker designed as a ceremonial jar. The urn houses a small speaker driver in its lid and allows users to create custom playlists through Spotify's Eternal Playlist tool by answering questions about their musical preferences and vibe. The generated playlist syncs directly to the urn and can be shared with friends and family. This innovative product represents Spotify's experimental approach to product design while competing with Apple Music, YouTube Music, and Tidal in the streaming audio market.
Read at Yanko Design - Modern Industrial Design News
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