Taylor Swift teased her 12th studio album, The Life of a Showgirl, via a clip on the New Heights podcast hosted by Travis and Jason Kelce, prompting widespread online excitement. The 35-year-old artist rarely gives interviews and reportedly had not appeared on a video podcast before this clip. Swift repeatedly reinvents her image and music — a tactic she traces to the 2009 VMAs — to make herself a moving target. That reinvention enabled genre experimentation, varied storytelling, and careful promotional control. Meticulous planning makes incremental changes feel monumental; recent moves include re-recording albums and releasing a 22-song Spotify playlist running 1:22.
This week, Taylor Swift teased the release of her 12th studio album, The Life of a Showgirl, through a clip from today's episode of New Heights, the podcast hosted by her boyfriend, NFL player Travis Kelce, and his brother, former NFL player Jason Kelce. When the clip went up, the internet erupted into a familiar frenzy -one that we've come to know all too well.
Swift touched on it in the last public interview she gave back in 2023, when Time magazine chose her as its Person of the Year. She says it all goes back to the 2009 VMAs, when she learned that record labels were trying to replace her after Kanye West interrupted her acceptance speech. Her response? "I thought instead I'd replace myself first with a new me," Swift says. "It's harder to hit a moving target."
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