The TR-808 Rhythm Composer celebrates its 45th anniversary, marking its evolution from a failed product to a vital cultural icon in music. Initially overlooked commercially, its distinct analog sound led to widespread adoption by producers, shaping genres from hip-hop to electronic music. Today, the 808 stands as a creative influence that inspires diverse artists and designers. To commemorate this legacy, Roland is planning immersive releases and events, including a sneaker collaboration with New Balance that blends music and skate culture, reflecting the drum machine's iconic design and ongoing relevance.
Roland's TR-808 Rhythm Composer, now 45 years old, has evolved into a symbol of global rhythm culture, influencing hip-hop, techno, and trap music.
The TR-808 was not commercially successful initially, but its distinct analog sound and programming turned it into an essential tool for music producers across genres.
Roland plans to celebrate the 808’s legacy with immersive releases and events, focusing on its cultural significance and ongoing influence in music production.
The Tiago Lemos NM808 sneaker, a collaboration between Roland and New Balance, showcases influences from the 808's design, merging music with skate culture.
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