Howard explained that increased streaming often occurs during controversies surrounding artists, likening it to a Google search to satisfy curiosity about the individual's character and music style.
He noted, 'Music just becomes another piece of information as people try to comprehend the atrocities,' highlighting the public's desire to understand the context of an artist's actions.
Howard's analogy to a car crash illustrates the allure of such controversies, stating, 'It's like driving by a car crash. People want to look.' This reflects on the nature of public interest.
Overall, the phenomenon where streaming numbers spike post-controversy isn't unique—Howard referenced R.Kelly's case, where similar allegations led to a near doubling of his streams.
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