The Sophisticated Kitsch of Blackpink
Briefly

In the mid-twenty-tens, Blackpink, alongside BTS, was central to the K-pop revolution in the U.S. K-pop relies on entertainment agencies transforming trainees into polished units through choreographed songs, dance, and fashion. YG Entertainment crafted Blackpink in 2016, selecting diverse members from the Korean diaspora. Their music melds hip-hop with a pop sensibility, creating a global brand. Blackpink's catchy tagline, 'Blackpink in your area,' reflects their worldwide ambitions. The group achieved immense success with 'The Album' and 'Born Pink,' becoming the most successful K-pop girl group, and later pursued solo projects.
Blackpink emerged as a transformative force in K-pop, captivating global audiences with their unique blend of synchronized performances, hip-hop influences, and multicultural backgrounds.
The group was engineered by YG Entertainment to reflect the Korean diaspora, incorporating members from New Zealand and Thailand, enhancing their international appeal.
Blackpink's catchy tagline, 'Blackpink in your area,' underscores their ambitions to transcend boundaries and carve out a significant presence in the global music industry.
After releasing two successful albums, 'The Album' (2020) and 'Born Pink' (2022), Blackpink solidified their status as the most successful K-pop girl group to date.
Read at The New Yorker
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