"Searching "Taylor Swift" or dropping a comment on related content might reveal a surprise. Shimmering glitter, animations on Taylor's Music Detail Pages, and weekly color shifts reward the most curious fans. On October 3 at 12am ET, a mysterious door opens in the hub. Fans who've completed every mission (following @taylorswift, joining the Taylor Nation Bulletin Board, saving tracks, creating videos with album sounds, and more) will gain access to the content behind it."
"Launching October 3, this interactive in-app experience invites fans to revisit their history following Taylor on TikTok - from the moment they first hit follow, to milestones like joining the Taylor Swift | The Eras Tour campaign, and even the first Taylor track they ever posted with. Along the way, fans will discover the song from The Life of a Showgirl that best reflects their journey, revealed with a personalized, shareable card."
Searching "Taylor Swift" or leaving related comments can trigger shimmering glitter, animations on Taylor's Music Detail Pages, and weekly color shifts. On October 3 at 12am ET a mysterious door opens in the hub for fans who have completed missions such as following @taylorswift, joining the Taylor Nation Bulletin Board, saving tracks, and creating videos with album sounds. The interactive in-app experience lets fans revisit their TikTok history with Taylor, from their first follow to milestones like joining the Taylor Swift | The Eras Tour campaign and the first Taylor track they posted. Fans receive a personalized, shareable card revealing the The Life of a Showgirl song that reflects their journey. From October 3–9, a physical The Life of a Showgirl installation at Westfield Century City in LA offers dressing-room and music-video-inspired sets for filming content. Last year, 84% of songs that reached the Billboard Top 200 trended on TikTok first.
Read at Social Media Today
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