TikTok is adding features for songwriters to its app | TechCrunch

TikTok is rolling out new features aimed at supporting songwriters, including a 'Songwriter' label and a profile tab for showcasing their work. A limited number of songwriters and publishers currently have access to these features, with others needing to join a waitlist. TikTok conducted surveys with over 870 songwriters to understand their social media needs, finding that many use TikTok to raise their profiles. The feedback influenced the decision to implement these new tools to help songwriters market themselves effectively.

"We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform."

"TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do."

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