will.i.am envisions AI as a transformative force for music creation and workplace practices. He has a musical legacy with nine Grammys and over 130 songs and founded FYI.AI, an AI-powered productivity app that lets creatives message, video call, and chat with an AI to generate ideas. The purpose of AI for creatives is framed as enhancing creative processes and strengthening community support rather than merely saving time. Optimism about AI's possibilities is paired with advocacy for technological guardrails and grounding projects in service of community needs.
While another person might worry about AI cannibalizing their industry, will.i.am sees enormous potential in AI to change everything: from how we create music to the way we work. will.i.am is a founding member of the Black Eyed Peas. He's racked up nine Grammy Awards and written over 130 songs. He's also the founder of FYI.AI, an AI-powered productivity app for creatives that allows them to message each other, video call, and chat with an AI to generate ideas.
In this interview, premium subscribers will learn: The true purpose of AI for creatives (it's not saving time) How to ground everything you do in supporting your community Why will.i.am balances his optimism with a desire for technological guardrails The early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today.
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