Songs can play a role similar to yard signs; a song is a musical and lyrical way of depicting a campaign and its message, with emotional appeal different from spoken words - Eric Kasper
Campaigns use music for the same reason product advertisers and movie makers use music; it can produce an emotional reaction that resonates with the audience - Casper, political science professor
The tradition of using campaign songs dates back to early US campaigns, with supporters modifying popular tunes to fit their favored candidates' messages - Eric Kasper
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