"Since its inception five years ago, hello82 has emerged as a bridge between K-pop artists and fans, hosting immersive live experiences at its event spaces in Los Angeles and Atlanta. In May, the independent label unveiled a new flagship location in SoHo, where musical juggernauts including ATEEZ, LE SSERAFIM, AMPERS&ONE, A2O MAY, WONHO, and P1Harmony have already made appearances. It was the ongoing partnership between hello82 and P1Harmony, however, that enabled the company to take its next major step in expanding its global footprint."
"For the first time, the fan-centric label went beyond its role as a liaison by simultaneously executive-producing, releasing, and distributing P1Harmony's album EX alongside the group's Most Wanted world tour. Just one week after its release, the album earned a spot on the Billboard 200 chart, further solidifying the group's rise and signaling a new era of success for both P1Harmony and hello82."
"The fact that the album is coming out right before the concert and it's the first concert I can afford means everything, said Bronx native Brittany Buttler, 37, at hello82 NYC's EX listening party in SoHo. I'm a teacher, and I don't make a lot of money. I'd love to go to everything they do in L.A., but I can't. To be chosen for this is amazing. My love for them can't stop, I'm beyond amazed."
hello82, an independent fan-centric label, expanded its footprint with immersive event spaces in Los Angeles and Atlanta and opened a SoHo flagship in May. Major K-pop acts including ATEEZ, LE SSERAFIM, AMPERS&ONE, A2O MAY, WONHO, and P1Harmony have performed at its venues. A deepening partnership with P1Harmony led hello82 to executive-produce, release, and distribute P1Harmony's album EX concurrently with the group's Most Wanted world tour. EX reached the Billboard 200 one week after release. Both organizations prioritized fan accessibility and community, driving sold-out U.S. arenas and viral fan-driven moments that boosted the group's global rise.
Read at www.amny.com
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