"The article accurately describes a bunch of industry practices - and to be clear, these practices won't be a surprise to anyone paying attention - but under a misleading headline. What the article describes is not a psy-op, but a marketing budget."
"Geese hired a group called Chaotic Good, which specializes in playing those games. According to co-founder Adam Tarsia, the firm's work with Geese and frontman Cameron Winter mostly consisted of distributing performance clips and interview footage across TikTok."
"Chaotic Good operates networks of social media accounts, seeds content into algorithmic recommendation flows, and - in the parlance of their own co-founder - engages in 'trend simulation.' The goal is to push artist content high enough in the algorithmic rankings that real humans discover it."
The article critiques the misuse of terms like 'psy-op' and 'industry plant' in music discourse. It clarifies that Geese's marketing efforts, including hiring Chaotic Good for social media strategies, are not manipulative but rather standard practices aimed at increasing listener engagement. The firm utilizes platforms like TikTok to distribute content and enhance visibility through algorithmic trends. This approach, while controversial, is a legitimate marketing strategy rather than a deceptive tactic.
Read at Consequence
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