"As part of the rollout for Zendaya and Robert Pattinson's The Drama, A24 is marrying people at a wedding chapel in Las Vegas. Couples can apply for a slot on thedramaweddingchapel.com by sharing a photo, the story of how they first met, and whether they'll need help getting to Sin City."
"A24 is promising a ceremony that 'feels spontaneous, glamorous, and just a little bit dangerous.' That's all pretty in line with the marketing of the film, which follows a love story that takes a twist after Zendaya's character shares a shocking secret during the engagement."
A24 is promoting the upcoming film The Drama, starring Zendaya and Robert Pattinson, through an unconventional marketing strategy: operating a wedding chapel in Las Vegas where real couples can get married. Interested couples can apply through thedramaweddingchapel.com by submitting a photo, their meeting story, and travel needs. The chapel operates for only two hours on March 14, with A24 promising ceremonies that feel spontaneous, glamorous, and slightly dangerous. The film itself centers on a love story disrupted by a shocking secret revealed during an engagement. The promotional approach aligns with the film's themes and raises speculation about whether Zendaya might wear wedding-themed or bridal couture looks during the film's press tour.
Read at Vulture
Unable to calculate read time
Collection
[
|
...
]