"The campaign pairs familiar taunts with multilingual resources that spell out what street harassment is and what people can do when they see it."
"The city's End Street Harassment: 2024 Survey Report found that about 71.5% of respondents said they had experienced street harassment at some point in their lives."
"Each ad includes a QR code that links riders and pedestrians to resources in multiple languages, enhancing accessibility and awareness."
"Digital versions of the ads will run almost 12 million times on busy subway lines and more than 15 million times on the Staten Island Ferry."
New York City initiated a citywide anti-street-harassment campaign featuring common catcalls like "hey sexy" transformed into messages promoting safety. The campaign includes multilingual resources explaining street harassment and how to respond. Outreach teams will distribute palm cards and install decals in high-harassment areas. A survey revealed that 71.5% of respondents experienced street harassment, prompting the campaign's focus on public education. The campaign features 12 designs in English and Spanish, with QR codes linking to resources, and will run extensively on subway lines and the Staten Island Ferry.
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