Roman centurions will roam Manhattan to celebrate the first-ever National Pinsa Day on Thursday, May 28. An exclusive pinsa kiosk in partnership with Eataly will appear near Madison Square Park from May 27 through June 30. Pinsa is a modern evolution of traditional Roman baking known for a light, airy texture and high digestibility. It is made with a unique blend of flours, an 80% hydration level, and a long fermentation process, creating a crispier, lighter base. New Yorkers can sample Original Roman Pinsa for free from May 27 through May 31 between 11am and 7pm, while supplies last. The kiosk will then serve daily from 9am to 9pm for the rest of June. Surprise giveaways and centurion sightings will occur at multiple iconic locations.
"Roman centurions are taking over Manhattan this weekend, but don't worry-they're friendly. The legions are here to celebrate the first-ever National Pinsa Day on Thursday, May 28, courtesy of Italian baking pioneer Di Marco. The centerpiece of this grand activation is an exclusive pinsa kiosk in partnership with Eataly, popping up near Madison Square Park from May 27 through June 30."
"For the uninitiated, pinsa is not just another pizza. Invented by Di Marco and rapidly gaining popularity across the United States, this modern evolution of traditional Roman baking is renowned for its signature light, airy texture and high digestibility. Crafted from a unique blend of flours, a remarkable 80% hydration level and a long fermentation process, pinsa provides a crispier, lighter base that won't leave you feeling weighed down."
"To kick off the month-long residency, New Yorkers can get a firsthand taste of this culinary delight completely free. From May 27 through May 31 (between 11am and 7pm), the Madison Square Park kiosk will be handing out free samples of freshly prepared Original Roman Pinsa, while supplies last. For the rest of June, the kiosk will remain open daily to serve up the tasty flatbreads from 9am to 9pm."
"In addition to the kiosk, look out for surprise giveaways and centurion sightings at iconic landmarks. Catch them on May 28 and 29 at Rockefeller Plaza, 42nd Street near Bryant Park, Bryant Park, New York Public Library, Washington Square Park at Broadway & 8th Street, Chelsea Market and Eataly NYC Flatiron."
Read at Time Out New York
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