Sammontana, Italy's most acclaimed gelato brand, is hosting a special event in Madison Square Park on July 20th, coinciding with National Ice Cream Day. The event includes free scoops of popular flavors like Pistachio and Salted Caramel, along with exclusive merchandise giveaways. Additionally, a ribbon-cutting ceremony will introduce the 'Gelati All'Ombra' installation, featuring custom umbrellas for a Mediterranean atmosphere. This event marks the official U.S. debut of Sammontana, which plans further pop-ups throughout the summer, including gelato carts at Carnegie Hall.
On Sunday, July 20th, Italy's largest gelato company Sammontana will take over Madison Square Park to celebrate its official U.S. debut, offering free scoops of flavors like Pistachio and Salted Caramel.
The event features a ribbon-cutting ceremony for the 'Gelati All'Ombra' installation, showcasing 27 custom umbrellas for Mediterranean vibes and shade in the park.
Alberto Paderi, President & CEO, stated, 'New York is the city that gave us our smile. Bringing it back... is an emotional and symbolic moment for us.'
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