Chili's challenges Joey Chestnut to a live-streamed eating contest
Briefly

"The stunt will feature Chestnut being challenged to outlast one of the chain's new 3 For Lunch Combos, which include bottomless chips and salsa, a lunch entree and a bottomless non-alcoholic beverage."
"Nostalgia marketing is back in a big way, with the return of brand icons like Mikey for Life cereal, ‘90s imagery for Old Navy and slogans like ‘Maybe It's Maybelline’ and ‘Do the Dew.’"
"Chili's is no stranger to using nostalgia to win over consumers. Last year, the chain enlisted '90s musical act Boyz II Men to bring back its iconic Baby Back Ribs jingle."
Read at Marketing Dive
[
|
]