"Always ahead of the curve and nostalgic as a hobby, New Yorkers are leaning into a dominant food trend from when the subway fare was $2.25, Occupy Wall Street camped out at Zuccotti Park, New York Fashion Week had recently relocated to Lincoln Center, and yes, there was a fro-yo shop on every corner. Now, frozen yogurt has become part of the zeitgeist once again."
"Rivaling the line of people snaking down West 8th Street to get a taste of Culture's frozen yogurt topped with strawberries macerated in aged balsamic vinegar, Vermont maple syrup, or key lime custard, is the crowd of hungry tweens and middle-aged folks in SoHo scrolling on Lafayette Street while biding their time to get into Mimi's. After teasing the concept on TikTok for months, Mimi's opened this past summer to an already eager crowd of trend-seekers."
New York City is experiencing a revival of frozen yogurt from the 2010s, with chic shops emphasizing aesthetics, curated playlists, and upscale toppings. Established names like Pinkberry have reemerged alongside longstanding neighborhood spots and new social media–friendly openings such as Butterfield Market and Madison Fare. Many storefronts feature decorative design elements, higher price points—small cups often costing upwards of $10—and artisanal toppings like pistachio drizzle or strawberries macerated in aged balsamic vinegar. Lines form at popular locations as younger customers and tourists seek lighter, alcohol-free social spaces. Founder Amber Linz moved to New York in 2024 and opened Mimi's after spotting a gap for lighter sweet options.
Read at Time Out New York
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