The MTA's redesigned subway map coincidentally shapes the N, F, and Q lines into a hot dog, leading to Nathan's Famous in Coney Island. Just ahead of National Hot Dog Day, Nathan's Famous capitalizes on this map design with its 'Follow the (F)rank Line' campaign, linked to their roots in Brooklyn since 1916. The campaign features subway station takeovers, digital ads, and social media to attract visitors to their Coney Island flagship, enhancing their identity as a New York staple.
The MTA's new subway map humorously aligns the N, F, and Q lines with a hot dog shape, marking Coney Island as a culinary landmark.
Nathan's Famous launches 'Follow the (F)rank Line' campaign to highlight the subway's connection to its original hot dog stand, enhancing its New York heritage.
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