'I'm donut ?', a beloved Japanese donut shop, has debuted its first location outside Japan in Midtown, New York City. Chef Ryouta Hirako aims to revolutionize the donut experience with creative sweet and savory options, featuring ingredients like smoked bacon and ginger teriyaki chicken. Exclusive NYC items join traditional favorites made with high-quality, natural ingredients. Hirako dreams of setting a new standard for donuts globally, encouraging all to experience the unique textures and tastes that define his creations.
"We want everyone to try it, and after you take one bite, you will know why it's called 'I'm donut ?'"
"I'm sure at first, when people try it they will be surprised of the different textures and taste - but for the next generation I would like this to be the standard for all donuts in the world."
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