Dotcakes are single-serve mini-cakes served in a cup, distinguished by a full top layer of colorful rainbow nonpareils. They were invented in 2017 by Alex Posner as a gift and later led to opening a business due to strong demand. By May 2026, they became a major viral sensation through TikTok and Instagram posts that praised, sought, or recreated them at home. Supply is limited, with purchases available at the Roslyn, New York headquarters and select Butterfield Market locations. Stock is available only during specific weekday and weekend hours, and lines form early because items sell out quickly. Additional locations may appear, with updates shared on social media.
"Dotcakes are single-serve mini-cakes served in a cup, and they stand out from other cakes with an entire top layer consisting of colorful rainbow nonpareils."
"Invented by Alex Posner in 2017 as a gift for a friend, Dotcakes were such an eye- and mouth-opener that demand warranted the opening of a business in to sell them three years later."
"With this demand, supply rapidly became an issue, and the only way to get Dotcakes is at the brick-and-mortar HQ in Roslyn, New York, or at two locations of Manhattan's posh Butterfield Market."
"At Dotcakes HQ, they're freshly in stock Tuesday through Friday from 10 a.m. to 4 p.m. and Saturday from 10 a.m. to 1 p.m., and at the Butterfield Markets only on Wednesdays starting at 11 a.m. and Saturdays at 1 p.m., until they're gone. The line starts early, and yes, they go quickly."
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