Last week in New York, Broadway experienced a surge of activity surrounded by the upcoming Tony Awards on June 8. The Broadway League's Spring Road Conference attracted hundreds of out-of-town presenters eager to promote new musicals and sway road voters for the Tonys. Notable events included a celebration for the musical 'Death Becomes Her,' which was well-received, contrasting with the innovative 'Maybe Happy Ending.' Other nominees, like 'Operation Mincemeat' and 'Oh, Mary!,' engaged audiences through social events and discussions, showcasing the competitive landscape leading up to the awards.
The annual convention's main purpose is to encourage regional markets to book tours of new musicals.
A big hit, I'm told, was the 'Death Becomes Her' soiree at Sony Hall.
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