A Vodafone study revealed that 839,127 young people were targeted by scams last year, with those aged 13 being the most affected. The emotional toll is significant; 81% of parents observed long-lasting effects such as anxiety and mood changes in their children after scams. The average financial loss per victim was £103, but the emotional cost was higher. Many young individuals express fear regarding online scams, and 60% feel uncertain about where to seek help. Vodafone's initiative included a pop-up shop offering resources and expert advice on online safety, responding to the urgent need for guidance among parents and youths.
A fifth (21%) of young people reported that the worst part about being scammed was feeling like they'd been tricked, with almost half (47%) feeling angry at themselves.
The study found that most parents (69%) want more support and guidance in speaking to their child about online safety, highlighting the importance of trusted advice and resources.
Fear of being scammed online also impacts those who have never fallen victim. For one in 10 (11%) young people, being scammed is their biggest online safety concern.
Vodafone hosted a pop-up Phish N' Tips' shop, offering parents and children free, expert advice on spotting scams and staying safe online.
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