Executives at the Roosevelt Island Operating Commission (RIOC) paid a PR firm nearly $170,000 to counteract negative press and planting misleading stories about tourists being responsible for tram problems. Shelton Haynes, an executive involved, argued that the damaging reputation was a significant barrier to recruitment. Despite claims of substantial improvements under his leadership, investigations attributed tram inefficiencies to RIOCâs oversight rather than tourist interference. This incident underscores RIOCâs battle with public perception following years of mismanagement and service complaints.
The group forked over big bucks to hire the PR firm Status Labs to game Google-search algorithms because press slamming the tram's poor service had been relentless, he said. "It was inundation: That's why they went to Status Labs, they were desperate," said Williams.
The overwhelming negative press, which was devastating to the morale of the other employees of RIOC, made it hard to recruit talent to work at RIOC," Haynes whined through his attorney... The reputation... it was really viewed in poor stead.
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