The article discusses how creators and influencers can boost their income beyond traditional sponsored posts and platform monetization. It highlights several revenue streams, including book publishing, which is shown to be beneficial for creators looking to expand their audience. The piece includes insights from successful individuals like Chris Burkard, who utilizes book publishing to engage new audiences and promote his visual content. The narrative emphasizes the varied business avenues that successful creators explore to enhance their earnings.
"I need my work to constantly be getting in front of new audiences because right now I'm just serving the same group over and over."
"Books may seem like an old-school, pre-internet way of publishing and making money. But they can be a strong line of business for creators."
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