"“I was thinking about committing suicide, to be honest,” Steele told BLACK ENTERPRISE. “I just got to the point where I was like, I gotta fight. I gotta do something.” That fight eventually led her to beauty school, then to Huntsville, Alabama, where she rebuilt her life one client at a time. Armed with a thrift-store outfit, a portfolio of hairstyles, and relentless hustle, Steele began building a clientele through Facebook messages and word-of-mouth referrals."
"“I befriended every female that popped up on Facebook from Huntsville, and I put my flyer in their inbox,” she said. Within months, she was working 12- to 14-hour days as a stylist. But the real entrepreneurial breakthrough came after she left a commission-based salon and opened her own small studio for $800 a month. “That's when I first had that real entrepreneurial understanding,” Steele said."
"“Oh wow, Stormi, you can have ideas and invest in them.” While specializing in wigs and extensions, Steele noticed that many of her clients were quietly struggling with traction alopecia and hair thinning. Determined to help, she began researching ingredients and experimenting with formulations in her kitchen after"
Stormi Steele built her path from a depressed college student in Mississippi to a working stylist in Huntsville, Alabama. She started by reaching out through Facebook messages and word-of-mouth, putting flyers into inboxes and taking on long workdays. After leaving a commission-based salon, she opened a small studio for $800 a month, gaining confidence in investing her own ideas. While specializing in wigs and extensions, she noticed clients dealing with traction alopecia and hair thinning. She researched ingredients and experimented with formulations at home to create solutions for those issues. Canvas Beauty later generated roughly $50,000 in sales in its first month.
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