#social-commerce

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#consumer-engagement
NYC startup
fromGeekWire
3 months ago

Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

Younger shoppers prioritize personal engagement and tangibility, similar to traditional mall experiences, despite the rise of virtual retail.
Media industry
fromHollywood Life
3 months ago

Qiancheng Ying's Role in Wanmei Jiazu's Live E-commerce Success and Filmmaking Achievements

Live e-commerce is transforming consumer behavior, with brands leveraging interactive live streams for engagement.
Marketing tech
fromBenzinga
1 day ago

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
NYC startup
fromGeekWire
3 months ago

Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

Younger shoppers prioritize personal engagement and tangibility, similar to traditional mall experiences, despite the rise of virtual retail.
Media industry
fromHollywood Life
3 months ago

Qiancheng Ying's Role in Wanmei Jiazu's Live E-commerce Success and Filmmaking Achievements

Live e-commerce is transforming consumer behavior, with brands leveraging interactive live streams for engagement.
Marketing tech
fromBenzinga
1 day ago

How A $140M Funding Round Positions Manychat For The Future Of Conversational Commerce - Adobe (NASDAQ:ADBE), Salesforce (NYSE:CRM)

Consumers prefer brands to engage post-purchase via social media, signaling a shift towards AI-driven conversational commerce.
Manychat is revolutionizing brand engagement through its AI-powered messaging platform amidst rising social commerce trends.
more#consumer-engagement
#e-commerce
Marketing tech
fromForbes
3 months ago

Beauty Retail In 2025: Emerging Trends Shaping The Market

The beauty industry is shifting from in-store sales to e-commerce and social commerce, reflecting changing consumer shopping behaviors.
Social media marketing
fromForbes
3 months ago

Amazon Kills Off 'Inspire', Hints At New Social Commerce Playbook

Amazon is discontinuing Inspire, its social commerce feature, due to its inability to attract engagement like TikTok.
The closure signifies Amazon's realization that social behavior cannot be imposed within a shopping app.
Social media marketing
fromDigiday
2 months ago

YouTube's social commerce bet: Still in the game, but playing the long strategy

YouTube is committed to enhancing social commerce, focusing on local markets for seamless shopping experiences.
Social media marketing
fromForbes
1 month ago

From E-Commerce To Social Commerce: The Influencer Effect

Social commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.
Integrated systems combining creators and data are key in social commerce strategies.
Marketing tech
fromForbes
3 months ago

Beauty Retail In 2025: Emerging Trends Shaping The Market

The beauty industry is shifting from in-store sales to e-commerce and social commerce, reflecting changing consumer shopping behaviors.
Social media marketing
fromForbes
3 months ago

Amazon Kills Off 'Inspire', Hints At New Social Commerce Playbook

Amazon is discontinuing Inspire, its social commerce feature, due to its inability to attract engagement like TikTok.
The closure signifies Amazon's realization that social behavior cannot be imposed within a shopping app.
Social media marketing
fromDigiday
2 months ago

YouTube's social commerce bet: Still in the game, but playing the long strategy

YouTube is committed to enhancing social commerce, focusing on local markets for seamless shopping experiences.
Social media marketing
fromForbes
1 month ago

From E-Commerce To Social Commerce: The Influencer Effect

Social commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.
Integrated systems combining creators and data are key in social commerce strategies.
more#e-commerce
#marketing-strategies
Marketing tech
fromWWD
2 weeks ago

Beauty's Digital Future: Listrak's Jaime Elden Talks AI, Social Commerce and Gen Z Influence

Generation Z and TikTok are transforming digital marketing strategies by leveraging social media for personalized brand interactions.
Marketing tech
fromWWD
2 weeks ago

Beauty's Digital Future: Listrak's Jaime Elden Talks AI, Social Commerce and Gen Z Influence

Generation Z and TikTok are transforming digital marketing strategies by leveraging social media for personalized brand interactions.
more#marketing-strategies
fromMarTech
2 weeks ago

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Captiv8 brings a sizable influencer network to Publicis Groupe, claiming 15 million creators globally, including 95% of all influencers with 5,000 followers or more.
Marketing tech
#consumer-behavior
fromForbes
2 weeks ago
Social media marketing

Beauty's New Frontier: Social Commerce And The Future Of Retail

Social media marketing
fromForbes
2 weeks ago

Beauty's New Frontier: Social Commerce And The Future Of Retail

Social commerce is revolutionizing beauty retail, with projected US sales reaching $80 billion by 2025, transforming how consumers engage with products.
Marketing tech
fromForbes
2 months ago

Key Technology Trends Shaping APAC Retail And Investment Decisions

Retailers in APAC are prioritizing tech investments in response to shifting consumer behaviors towards value, convenience, and meaningful experiences.
Marketing tech
fromForbes
3 weeks ago

Latin America And The Rise Of AI Video-Driven Retail

AI is revolutionizing retail in Latin America by personalizing consumer experiences and changing how purchases are made.
The traditional retail model is shifting towards recommendation-based systems driven by artificial intelligence.
more#consumer-behavior
#ltk
fromModern Retail
3 weeks ago
Marketing tech

LTK's new partnership with 'The Bachelor' hints at the future of shopping and entertainment tie-ups

fromModern Retail
3 weeks ago
Marketing tech

LTK's new partnership with 'The Bachelor' hints at the future of shopping and entertainment tie-ups

more#ltk
fromVogue Business
4 weeks ago

Coty lowers annual forecast as sales slip 3% in Q3

"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."
Fashion & style
fromSkift
4 weeks ago

JetBlue's VC Sale, Airbnb's Cleaning Fees and Social Commerce's Impact

JetBlue’s recent sale of its venture capital subsidiary aligns with its strategy to regain profitability amid its struggles following the failure of key partnerships and merger attempts.
Marketing tech
Marketing tech
fromBusiness Matters
1 month ago

Manychat secures $140m to scale AI-powered customer engagement across social platforms

Manychat raised $140 million to enhance AI-driven customer engagement as it targets global expansion.
Marketing tech
fromSkift
1 month ago

Navigating AI and Travel: 'Social-First,' Influencers, and the Human Touch

AI is transforming travel from traditional discovery to personalized engagement, especially through social media.
Smartphone adoption in Africa will reshape travel searches by 2030.
Social platforms are overtaking traditional search engines for travel discovery, emphasizing user engagement.
#live-shopping
Marketing
fromDigiday
7 months ago

TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
Marketing
fromDigiday
7 months ago

TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
more#live-shopping
Fashion & style
fromEMARKETER
2 months ago

Luxury consumers are still willing to spend, with younger ones leading the way

Luxury consumers demonstrate resilience, with 72.6% planning to sustain or increase spending despite economic challenges.
Marketing tech
fromBusiness Insider
2 months ago

Read the pitch deck the 'Spotify of shopping' used to score a spot in an Andreessen Horowitz startup accelerator

Rodeo aims to revolutionize social shopping by combining a vertical feed similar to TikTok with powerful AI for product identification.
Marketing tech
fromLindsey Gamble
3 months ago

Amazon Shuts Down TikTok-Like Inspire Feed to Focus on Rufus - Lindsey Gamble

Amazon discontinued its TikTok-style Inspire feature, redirecting users to its AI shopping assistant, Rufus.
Marketing tech
fromLindsey Gamble
3 months ago

Instagram Rolls Out Creator Testimonials for Partnership Ads - Lindsey Gamble

Instagram introduces Testimonials, a new Partnership Ad feature allowing creators to share text endorsements in ads.
Marketing
fromAdweek
4 months ago

What the #$@! to Do About Your TikTok Shop

With the potential TikTok ban looming, brands and users are preparing for a shift to alternatives like Instagram Reels and YouTube Shorts.
Marketing
fromForbes
4 months ago

Council Post: Setting The Stage: How To Empower Creators And Redefine E-Commerce

The rise of marketing fatigue drives the need for more authentic and engaging advertising strategies.
fromVentureBeat
5 months ago

Open partners with Will Smith on social commerce merch on Open SuperApp

"Our partnership with Will Smith exemplifies OPEN's mission to empower creators to connect with fans through innovative, seamless experiences. By reimagining the merchandise model, we're not only streamlining production but also creating a platform that enhances the overall shopping experience."
Miscellaneous
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