#social-commerce

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#influencer-marketing

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Influencers Are the New Power Brokers in Travel

Social media influencers are becoming integral to the travel industry by providing direct booking opportunities through new e-commerce features.

How a TikTok Ban Could Open Doors to Other Platforms for Brands

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content.

TikTok And LTK Partner Together, Pushing Creator Commerce Forward

TikTok's integration with LTK allows creators to link affiliate content directly in their TikTok videos, enhancing engagement and monetization opportunities.

8 Social Media Trends to Watch for in 2025 - Social Media Explorer

AI content generation is set to revolutionize marketing, balancing efficiency with authenticity.
Short-form and long-form video content will both play crucial roles in engaging audiences.
Social commerce will enhance the shopping experience through AR and integrated purchasing options.
Micro-influencers will become key players in marketing strategies due to their trust and engagement.

Mavely, the platform for everyday influencers, achieves $675M in GMV | TechCrunch

Mavely is disrupting the influencer marketing landscape by focusing on micro- and nano-influencers, offering them access to commissions and authentic engagement.

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Influencers Are the New Power Brokers in Travel

Social media influencers are becoming integral to the travel industry by providing direct booking opportunities through new e-commerce features.

How a TikTok Ban Could Open Doors to Other Platforms for Brands

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content.

TikTok And LTK Partner Together, Pushing Creator Commerce Forward

TikTok's integration with LTK allows creators to link affiliate content directly in their TikTok videos, enhancing engagement and monetization opportunities.

8 Social Media Trends to Watch for in 2025 - Social Media Explorer

AI content generation is set to revolutionize marketing, balancing efficiency with authenticity.
Short-form and long-form video content will both play crucial roles in engaging audiences.
Social commerce will enhance the shopping experience through AR and integrated purchasing options.
Micro-influencers will become key players in marketing strategies due to their trust and engagement.

Mavely, the platform for everyday influencers, achieves $675M in GMV | TechCrunch

Mavely is disrupting the influencer marketing landscape by focusing on micro- and nano-influencers, offering them access to commissions and authentic engagement.
moreinfluencer-marketing

A serial entrepreneur's top tips for start-up success

Startup success in 2025 hinges on a solid business model, clear planning, resilience, continuous learning, and market research.
#gen-z

55% of Gen Z have made an online purchase while browsing social media

Gen Z is highly engaged in social commerce, with 55% making purchases through social media vs. 38% of all shoppers.
Understanding the Adaptive Retail era is crucial; it focuses on personalized shopping experiences and predicting individual customer needs for success.

Open a Facebook Shop in 2025

Social commerce will dominate shopping trends among Gen Z and Millennials by 2025, particularly on platforms like TikTok and Facebook.

Looking for Gen Z shoppers? They're on Facebook

Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.
Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness.

Four Major Retail Trends That Will Reshape The Industry In 2025

Consumer expectations are rising, demanding flexibility and adaptability from retailers in 2025.

TikTok Shop or Flop? The Future Social Commerce

Social commerce integrates shopping experiences into social media platforms, enhancing convenience for consumers.
TikTok shows strong potential in the social commerce space, appealing to a large user base and particularly Gen Z.

55% of Gen Z have made an online purchase while browsing social media

Gen Z is highly engaged in social commerce, with 55% making purchases through social media vs. 38% of all shoppers.
Understanding the Adaptive Retail era is crucial; it focuses on personalized shopping experiences and predicting individual customer needs for success.

Open a Facebook Shop in 2025

Social commerce will dominate shopping trends among Gen Z and Millennials by 2025, particularly on platforms like TikTok and Facebook.

Looking for Gen Z shoppers? They're on Facebook

Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.
Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness.

Four Major Retail Trends That Will Reshape The Industry In 2025

Consumer expectations are rising, demanding flexibility and adaptability from retailers in 2025.

TikTok Shop or Flop? The Future Social Commerce

Social commerce integrates shopping experiences into social media platforms, enhancing convenience for consumers.
TikTok shows strong potential in the social commerce space, appealing to a large user base and particularly Gen Z.
moregen-z
#tiktok

TikTok Shop goes all-in on livestreaming to drive sales this holiday season

TikTok is leveraging livestreaming and e-commerce strategies to maximize sales during the holiday season.
The company aims to foster collaboration between creators and merchants through innovative tools and events.

A court upheld the TikTok ban -- here's what it means for the app's social shopping ambitions

TikTok faces a potential U.S. ban unless its Chinese parent company divests by January 19, threatening its growing social commerce ambitions.

TikTok personal shoppers reshape holiday retail magic

TikTok personal shoppers are revolutionizing holiday retail through interactive livestream services.

How TikTok Shop Is Redefining Social Commerce In The US | AdExchanger

Social commerce globally is set to exceed $1 trillion by 2028.
Douyin is reshaping the ecommerce market in China by rapidly gaining market share.
TikTok Shop is leading social commerce's growth in the US.
User engagement and seamless shopping experiences are key drivers of social commerce.

TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping

TikTok is integrating third-party affiliate links directly into posts, enhancing shopping ease for creators and users.

'Bake-at-home' totes and meme culture: The luxury brands winning digital

Luxury brands are adapting strategies in response to social media evolution and emerging trends.
Social commerce is becoming a key focus for luxury brands in a competitive market.
The balance of lo-fi and high-quality content is crucial for luxury brand engagement.

TikTok Shop goes all-in on livestreaming to drive sales this holiday season

TikTok is leveraging livestreaming and e-commerce strategies to maximize sales during the holiday season.
The company aims to foster collaboration between creators and merchants through innovative tools and events.

A court upheld the TikTok ban -- here's what it means for the app's social shopping ambitions

TikTok faces a potential U.S. ban unless its Chinese parent company divests by January 19, threatening its growing social commerce ambitions.

TikTok personal shoppers reshape holiday retail magic

TikTok personal shoppers are revolutionizing holiday retail through interactive livestream services.

How TikTok Shop Is Redefining Social Commerce In The US | AdExchanger

Social commerce globally is set to exceed $1 trillion by 2028.
Douyin is reshaping the ecommerce market in China by rapidly gaining market share.
TikTok Shop is leading social commerce's growth in the US.
User engagement and seamless shopping experiences are key drivers of social commerce.

TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping

TikTok is integrating third-party affiliate links directly into posts, enhancing shopping ease for creators and users.

'Bake-at-home' totes and meme culture: The luxury brands winning digital

Luxury brands are adapting strategies in response to social media evolution and emerging trends.
Social commerce is becoming a key focus for luxury brands in a competitive market.
The balance of lo-fi and high-quality content is crucial for luxury brand engagement.
moretiktok

New Ecommerce Tools: December 19, 2024

Amazon integrates QuickBooks for seamless financial management for ecommerce sellers.
Wix launches AI virtual assistant to enhance customer engagement.
ShipStation partners with Adobe Commerce for improved shipping solutions.
TikTok Shop expands into Ireland and Spain, boosting social commerce.

17 creator-economy startups that raised big funding rounds this year, as investors chased AI and other buzzy areas

The creator economy remains robust with over $900 million raised in 2024 despite previous investor hype cycles diminishing.

Open partners with Will Smith on social commerce merch on Open SuperApp

Open SuperApp partners with Will Smith to launch an exclusive merchandise platform for his 2025 World Tour.
#e-commerce

How Linktree is growing its social commerce business just in time for the holidays

Linktree is evolving from a link aggregator to a social commerce platform, enabling creators to sell products directly from their link-in-bio.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

TikTok Shop Black Friday sales surpassed $100 million - Marketplace

TikTok Shop generated over $100 million in sales on Black Friday, highlighting the growth of social commerce in the U.S.
Social media shopping, though currently a small portion of total e-commerce sales, is projected to continue its upward trend.

Council Post: The Shift To Social Shopping And What It Means For Brands

Social commerce is surging, with a majority of consumers starting their shopping journey on social media before moving to brand websites.

This former reality TV producer is betting on live shopping

Lauren Stevens transitioned from reality TV to social commerce, co-founding Orca to produce shoppable livestreams, seeing growth in this emerging industry.

Why ThredUp is betting on social commerce to amplify its AI search tools

ThredUp is increasing its focus on social commerce to enhance thrift shopping engagement.

How Linktree is growing its social commerce business just in time for the holidays

Linktree is evolving from a link aggregator to a social commerce platform, enabling creators to sell products directly from their link-in-bio.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

TikTok Shop Black Friday sales surpassed $100 million - Marketplace

TikTok Shop generated over $100 million in sales on Black Friday, highlighting the growth of social commerce in the U.S.
Social media shopping, though currently a small portion of total e-commerce sales, is projected to continue its upward trend.

Council Post: The Shift To Social Shopping And What It Means For Brands

Social commerce is surging, with a majority of consumers starting their shopping journey on social media before moving to brand websites.

This former reality TV producer is betting on live shopping

Lauren Stevens transitioned from reality TV to social commerce, co-founding Orca to produce shoppable livestreams, seeing growth in this emerging industry.

Why ThredUp is betting on social commerce to amplify its AI search tools

ThredUp is increasing its focus on social commerce to enhance thrift shopping engagement.
moree-commerce
#online-shopping

'Were did you get that?' How an entrepreneur is taking word of mouth online

Ella d'Amato believes word-of-mouth marketing outweighs traditional advertising, with her platform 'I love it' aiming to enhance online shopping experiences.

ThredUp Wants to Bring Social Commerce to Thrift Shoppers

ThredUp is focusing on social shopping by hiring Danielle Vermeer, aiming to enhance the online thrifting experience.
The collaboration represents ThredUp's strategy to innovate within the social commerce space. They seek to blend technology and user engagement.

'Were did you get that?' How an entrepreneur is taking word of mouth online

Ella d'Amato believes word-of-mouth marketing outweighs traditional advertising, with her platform 'I love it' aiming to enhance online shopping experiences.

ThredUp Wants to Bring Social Commerce to Thrift Shoppers

ThredUp is focusing on social shopping by hiring Danielle Vermeer, aiming to enhance the online thrifting experience.
The collaboration represents ThredUp's strategy to innovate within the social commerce space. They seek to blend technology and user engagement.
moreonline-shopping
#consumer-behavior

SAP BrandVoice: Viral TikTok Video Creates Cucumber Shortage In Iceland

Businesses must adapt their supply chains to cope with viral trends driven by social media influence.
Proactive monitoring of social media can help businesses manage demand and stay resilient amidst disruptions.

UK shopping via social media surges by 32% since 2022, report suggests

Shopping via social media in the UK surged by 32%, with 16-26 age group being the most active buyers.

The Early Adopter Myth: Are Aussies & Kiwis Really 'Future Shoppers'?

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.
Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

Why social commerce is transforming online retail

Consumers are expected to increase social media purchases significantly by 2027.
Social commerce growth is rapid, with sales projected to reach $1.698 trillion by 2024.

SAP BrandVoice: Viral TikTok Video Creates Cucumber Shortage In Iceland

Businesses must adapt their supply chains to cope with viral trends driven by social media influence.
Proactive monitoring of social media can help businesses manage demand and stay resilient amidst disruptions.

UK shopping via social media surges by 32% since 2022, report suggests

Shopping via social media in the UK surged by 32%, with 16-26 age group being the most active buyers.

The Early Adopter Myth: Are Aussies & Kiwis Really 'Future Shoppers'?

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.
Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

Why social commerce is transforming online retail

Consumers are expected to increase social media purchases significantly by 2027.
Social commerce growth is rapid, with sales projected to reach $1.698 trillion by 2024.
moreconsumer-behavior

Three Predictions For Media And Advertising In 2025

The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.

ThredUp focuses on social commerce with new hire

ThredUp has appointed Danielle Vermeer as head of social commerce to lead innovative shopping experiences in the secondhand apparel market.
#marketing

Top Social Media Trends for Ecommerce Brands (2024) - Shopify

Brands are harnessing social media trends to effectively reach diverse audiences and increase sales.

11 Simple Ways to Boost Your Sales Using Social Commerce | HackerNoon

Social commerce integrates shopping experiences on social media platforms, enhancing customer engagement and driving sales.

Top Social Media Trends for Ecommerce Brands (2024) - Shopify

Brands are harnessing social media trends to effectively reach diverse audiences and increase sales.

11 Simple Ways to Boost Your Sales Using Social Commerce | HackerNoon

Social commerce integrates shopping experiences on social media platforms, enhancing customer engagement and driving sales.
moremarketing
#consumer-trends

Online spend set to exceed last year's Christmas sales by 1.1billion - London Business News | Londonlovesbusiness.com

Consumers are shifting towards online shopping for Christmas, with an expected £28 billion increase in retail spending this season.

The Future Of Retail: 10 Game-Changing Trends That Will Define 2025

AI and digital innovation are transforming retail by enhancing personalization, transparency, and social commerce.

Online spend set to exceed last year's Christmas sales by 1.1billion - London Business News | Londonlovesbusiness.com

Consumers are shifting towards online shopping for Christmas, with an expected £28 billion increase in retail spending this season.

The Future Of Retail: 10 Game-Changing Trends That Will Define 2025

AI and digital innovation are transforming retail by enhancing personalization, transparency, and social commerce.
moreconsumer-trends
#tiktok-shop

TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.

Ask an Expert: Should Merchants Sell on TikTok Shop?

Merchants must evaluate the implications of selling on TikTok Shop versus traditional ecommerce before proceeding.

TikTok Shop's make-or-break year

TikTok Shop is aiming to grow its storefront and become a major player in social commerce.
The platform has faced challenges with low-quality products and multiple listings for the same items.

TikTok Shares New Insights into the Growth of TikTok Shops

TikTok Shop fosters a new shopping culture rooted in discovery and connection, with over 15 million global sellers since 2021.

Gen Z Shops Fragrance for the 'Vibe,' and Other Takeaways From the CEW State of Beauty Report

Social commerce is booming in the beauty industry, with TikTok Shop driving sales for early adopters.
AI-driven personalization is becoming a key tool for consumer acquisition in the beauty industry.

TikTok Shop expands its secondhand luxury fashion offering to the UK | TechCrunch

The launch of TikTok Shop's secondhand luxury category in the U.K. expands social commerce offerings and competes with established platforms.

TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.

Ask an Expert: Should Merchants Sell on TikTok Shop?

Merchants must evaluate the implications of selling on TikTok Shop versus traditional ecommerce before proceeding.

TikTok Shop's make-or-break year

TikTok Shop is aiming to grow its storefront and become a major player in social commerce.
The platform has faced challenges with low-quality products and multiple listings for the same items.

TikTok Shares New Insights into the Growth of TikTok Shops

TikTok Shop fosters a new shopping culture rooted in discovery and connection, with over 15 million global sellers since 2021.

Gen Z Shops Fragrance for the 'Vibe,' and Other Takeaways From the CEW State of Beauty Report

Social commerce is booming in the beauty industry, with TikTok Shop driving sales for early adopters.
AI-driven personalization is becoming a key tool for consumer acquisition in the beauty industry.

TikTok Shop expands its secondhand luxury fashion offering to the UK | TechCrunch

The launch of TikTok Shop's secondhand luxury category in the U.K. expands social commerce offerings and competes with established platforms.
moretiktok-shop

One-third of SMBs are looking to new martech to target customers | MarTech

SMBs are increasingly adopting marketing technology and AI tools to enhance customer engagement.
Concerns over customer relationships are rising among SMBs.
Social media storefronts are becoming popular for SMBs to reach customers directly.

Klook at 10: Expanding Beyond Travel Experiences

Klook aims to become the go-to travel app by integrating various booking services for a seamless user experience.
#influencers

4 big trends mixing up commerce in 2024

This year will see social commerce continue to evolve, with platforms like TikTok and Instagram focusing on in-app shopping and livestreaming.
The role of influencers will shift from awareness to conversion drivers, earning commission based on sales.

An Online Marketplace for 'Many People to Sell Many Things'

Orme is a new social commerce platform backed by Xcel Brands Inc. and KonnectBio Inc.
Orme aims to raise the profile of brands, reward shoppers, and help influencers make money.

Seen On The Scene: Reality Stars Flock To boohoo US Collective Launch

Boohoo launched their US Collective with a star-studded event in Los Angeles, integrating influencer-driven social commerce into their shopping experience.

4 big trends mixing up commerce in 2024

This year will see social commerce continue to evolve, with platforms like TikTok and Instagram focusing on in-app shopping and livestreaming.
The role of influencers will shift from awareness to conversion drivers, earning commission based on sales.

An Online Marketplace for 'Many People to Sell Many Things'

Orme is a new social commerce platform backed by Xcel Brands Inc. and KonnectBio Inc.
Orme aims to raise the profile of brands, reward shoppers, and help influencers make money.

Seen On The Scene: Reality Stars Flock To boohoo US Collective Launch

Boohoo launched their US Collective with a star-studded event in Los Angeles, integrating influencer-driven social commerce into their shopping experience.
moreinfluencers

5 Predictions for the 2024 Holiday Shopping Season

The 2024 Christmas shopping season will be competitive, driven by mobile commerce, email marketing, and economic factors.

Gen Z is more likely to use social commerce during the holidays than other age groups

Social media is projected to drive significant holiday shopping, with 42% of consumers likely to purchase gifts through it.

SleekFlow snaps up $7M to tap the conversational AI opportunity across Asia | TechCrunch

SleekFlow is enhancing its AI tools to expand social commerce in Asia and beyond, reflecting the rapid growth of the sector.

New Ecommerce Tools: August 12, 2024

New ecommerce tools include AI writing assistants, biometric payments, social commerce, fraud protection, and cross-border payments.

Boohoo To Launch Marketplace As It Gears Up For Lender Talks

Boohoo Group to launch online marketplace 'Boohoo Brands' for expanded offerings and revenue generation.

Netflix's Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing - ExchangeWire.com

Netflix's ad-supported memberships grew 34% in Q2, accounting for 45% of all signups.

How the retail sector has been transformed in the last decade - and where it's headed next

The retail sector has drastically transformed in the last decade due to shifting consumer behaviors and rapid technological advances.
#social-selling

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social selling is prevalent, with over 110 million Americans being social buyers. Brands should leverage social selling strategies for success in 2024.

Social Media Ecommerce: 9 Tips for Selling on Social (2024) - Shopify

Social media is crucial for ecommerce, with over 40% of consumers using it to discover products.
There are four key steps involved in social media ecommerce: discovery, brand research, social proof evaluation, and purchase.

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social selling is prevalent, with over 110 million Americans being social buyers. Brands should leverage social selling strategies for success in 2024.

Social Media Ecommerce: 9 Tips for Selling on Social (2024) - Shopify

Social media is crucial for ecommerce, with over 40% of consumers using it to discover products.
There are four key steps involved in social media ecommerce: discovery, brand research, social proof evaluation, and purchase.
moresocial-selling

Forget the FOMO, e-commerce isn't an 'all or nothing' challenge for brands

Despite the emergence of new platforms and technologies, a pragmatic and nuanced approach is needed for the evolution of the e-commerce landscape.
#youtube

How YouTube Shopping is upping its social commerce competition with TikTok

YouTube enhances Shopping features for creators to boost monetization opportunities.

Como YouTube Shopping aumenta su competencia en el comercio social con TikTok

YouTube announces new shopping features for creator monetization.

How YouTube Shopping is upping its social commerce competition with TikTok

YouTube enhances Shopping features for creators to boost monetization opportunities.

Como YouTube Shopping aumenta su competencia en el comercio social con TikTok

YouTube announces new shopping features for creator monetization.
moreyoutube

So you want your brand to win over APAC? Step 1: Stop thinking of it as a monolith

Identify cultural nuances for success in APAC market
Embrace hyperlocal identities and behaviors to connect with consumers

Fidelity cuts Meta-backed Meesho valuation to $3.5 billion | TechCrunch

Fidelity has cut the value of its holding in Meesho by 33.6% since the original investment, giving the Indian social commerce startup a valuation of $3.5 billion.
Fidelity has slightly marked up the value of its holding in Reddit, Gupshup, and X.
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