DoorDash Inc. has concluded its pilot of a voice-ordering system aimed at restaurants, just under a year after its launch. The decision came following client feedback, notably from Donatos Pizza, which opted for a new vendor. A DoorDash spokesperson emphasized that their investment decisions are driven by customer and data insights. Despite this setback, DoorDash is continuing its expansion into other enterprise services, including the recent $1.2 billion acquisition of hospitality software company SevenRooms, signaling their focus on enhancing restaurant operations beyond delivery alone.
DoorDash's decision to end its voice-ordering pilot for restaurants was influenced by customer demand and product-market fit assessments, revealing a cautious approach to tech innovations.
As DoorDash scales back its initiatives, it remains committed to finding a product-market fit that enhances customer experience while continuing to innovate in AI-driven tools.
The company continues to focus on expanding its services beyond delivery, as evidenced by its recent acquisition of hospitality tech company SevenRooms for $1.2 billion.
DoorDash pitched its voice-ordering product as a tool for restaurants to manage peak call volume, which ultimately did not meet performance expectations to warrant its continuation.
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