As 4/20 approaches, New York's cannabis industry is focusing on education over traditional celebrations. Licensed cannabis brands are emphasizing consumer awareness regarding legal usage and wellness aspects, aiming for a responsible approach to the cannabis culture. The shift indicates a maturation in the industry, where companies are engaging in outreach campaigns that educate consumers on various topics including safe consumption, product types, and legalities. This is seen as a crucial step in altering the long-held negative perceptions associated with cannabis consumption in New York.
With legalization in full effect, brands have the opportunity-and the responsibility-to change the conversation around cannabis.
Leading up to 4/20, cannabis companies across the state are engaging in outreach campaigns aimed at informing the public.
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