After being prompted to reflect on her support for women in the live music sector, Heather Lowrey launched Femme It Forward, a company dedicated to uplifting women in music through concerts and events. Despite the challenges posed by the pandemic, which could have decimated her plans, Lowrey used the opportunity to innovate, aligning herself with the Verzuz series to create an iconic showdown between female artists Martha Scott and Erykah Badu. This pivot showcased both resilience and the necessity of acknowledging female talent in the music industry, signaling a broader movement for equality.
“I was doing a panel, and someone asked what I was doing to support women in live music - and I didn't have an answer.”
“It was the start of a movement.”
“Now I can do everything I've always wanted to but never had time for.”
“They weren't doing any women's battles.”
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