How The Skinny Confidential's Lauryn Bosstick Turned Blog Readers Into Customers
Briefly

Lauryn Bosstick, the founder of The Skinny Confidential, faced significant facial swelling after jaw surgery in 2015, prompting her to explore various de-puffing methods. Her journey led her to create a branded product line, starting with an ice roller, inspired by her audience's preferences. After years in development, the ice roller launch in 2021 was a community effort, resulting in 200,000 sales. Expanding her product range, Bosstick also secured $1 million in funding, showcasing her brand's growth through audience engagement.
After Lauryn Bosstick underwent major jaw surgery in 2015, she became an expert at fighting facial swelling, leading her to develop a successful product line.
By involving her community in the product design process, Lauryn Bosstick ensured her first product, an ice roller, resonated with her audience, leading to impressive sales.
Read at Inc
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