Amy Liu, founder of Tower 28, launched her brand to address issues faced by those with eczema-prone skin after years in the beauty industry. Inspired by a lifeguard tower in Santa Monica symbolizing safety, Tower 28 aims to create a nurturing space while delivering effective products for sensitive skin. Liu's community-focused initiatives, such as the Tower 28 Scholarship Fund, reflect her commitment to personal impact. She believes genuine creation leads to significant results, showcasing a balance between beauty and social responsibility.
"Showing up for my community - whether that's the AAPI community, people with sensitive skin, or my neighbors here in Los Angeles - has always been really important for me."
"It's really just about doing what I hope someone would do for me," she says.
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