"When I heard you speak for the first time about 'Back to Starbucks,' I did a cartwheel in my living room. It was so brilliant."
"The answer does not lie in data, but in the stores. The stores require a maniacal focus on the customer experience through the eyes of a merchant."
At the recent 'Starbucks Leadership Experience 2025' event, Howard Schultz expressed his enthusiasm for Brian Niccol's 'Back to Starbucks' turnaround strategy, revealing that he did a cartwheel in his living room upon hearing about it. Schultz emphasized that the plan is concise, strategic, and defines Starbucks as a coffee company. Niccol, who succeeded Laxman Narasimhan after a challenging period marked by declining sales, aims to rejuvenate the brand and enhance the customer experience, echoing Schultz's previous critiques about retail strategy and aligning closely with store-level insights.
Read at Business Insider
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