As AI demand soars, Big Tech's lofty sustainability claims appear increasingly unconvincing, with companies like Microsoft and Google witnessing substantial increases in emissions. Microsoft's CO2 emissions rose by nearly 30% since 2020, while Amazon's and Google's rose by 34.5% and 48% respectively. Though datacenters represent a small fraction of overall emissions, their growth raises concerns about meeting future carbon-neutral targets. To counteract these emissions, companies are exploring new strategies, such as carbon capture credits, to adhere to their sustainability commitments amidst expanding operations.
Faced with surging demand, Big Tech's environmental sustainability pledges appear more like a last-ditch effort, especially as emissions rise with AI adoption.
While Big Tech has ambitious carbon reduction goals, their greenhouse gas emissions are increasing rapidly, showcasing the challenges of balancing growth and sustainability.
Datacenters are emerging as a significant source of emissions, yet their impact on total energy sector emissions is expected to be relatively small by 2035.
In pursuit of sustainability, hyperscalers are investing in alternative methods like carbon capture to offset the emissions from their expansive datacenter operations.
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