Hilo Hattie, a symbol of Hawaii's aloha wear, is under the management of Josh Margolis, the founder's grandson, marking a significant legacy return after 60 years. Having acquired the brand from retiring owners, Margolis aims to honor his family's heritage while steering the company towards future goals. With a background in corporate leadership, he and his wife, Heidi, seek fulfillment through ownership. Recent collaborations, including features in video games and Disney's live-action 'Lilo & Stitch,' showcase their innovative approach to maintaining relevance in the fashion industry.
This isn't just a business acquisition. It's a full-circle return to my family's legacy.
We think of it as an honor to carry the legacy forward and we feel a sense of purpose in returning the brand to its roots.
The way the timing worked out, we learned that the current owners were looking to retire.
They've created a set of new goals and had some fun collaborations, including one with Sega's video game.
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