"I was going to doctors for seven years trying to figure out what's going on with me. I had tummy problems. My skin was a mess. I was tired all the time. When traditional medicine fell short, she turned to the Internet, discovered apple cider vinegar and realized, if you read labels and you actually look at what you're putting in your body, you can affect the way you feel."
"Within three weeks of selling sodas at farmers' markets, a Whole Foods buyer came to her booth and asked to set up a meeting. By 2017, Ellsworth was selling her apple cider vinegar prebiotic soda at Whole Foods. By 2018, the company had made about $500,000 in revenue."
"Ellsworth believes embarrassment is the most under-explored emotion to success and credits repeated public discomfort with building her confidence."
Allison Ellsworth created Poppi soda after struggling with health issues for years. Discovering apple cider vinegar's potential benefits, she developed a palatable version by mixing fruit juices, prebiotics, and sparkling water in her kitchen. Testing samples at farmers' markets led to a Whole Foods partnership within three weeks. By 2018, the company generated $500,000 in revenue. Ellsworth appeared on Shark Tank, securing a $400,000 investment from Rohan Oza for 25% equity. The company rebranded to Poppi in 2020 and eventually sold to PepsiCo for $1.95 billion. Ellsworth attributes her success to embracing embarrassment and repeated public discomfort as catalysts for building confidence.
Read at Entrepreneur
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