The memorable team matched their T-shirts to the bright colors of the coolers and tried to keep their pitch as light as the material used to make their one-of-a-kind product. The reason for their invention is simple: After working for other cooler brands, Kittle and Lee saw a market for a much simpler design that wasn't made to keep things cold for days on end, citing that most people don't need heavy-duty "bear-proof" coolers that tend to be more expensive.
Biglary's journey to create plant-based fish alternatives stems from her personal experiences, reflecting a broader trend towards healthier, sustainable eating that resonates with many today.