Jess Hood, frustrated with her long commute from Navy Yard to McLean, decided to run to work once a week instead of driving. Wearing her New Balances and a Noxgear light-up vest, she documented her run-commuting journey on Instagram and TikTok. This innovation led her to become a popular influencer, eventually allowing her to leave her corporate finance job to pursue opportunities in the running community, such as being an ambassador for the DC Rock 'n' Roll Half Marathon and managing social media for local businesses.
When I was run-commuting, people would recognize me and be like, 'Oh, are you the Instagram girl who runs to work?'
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